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The amplifying effect of branded queries on advertising in multi-channel retailing ֠ScienceDirect

This post was originally published on this siteThe amplifying effect of branded queries on advertising in multi-channel retailing – ScienceDirect This article investigates the effect of online advertising (display, retargeting, social media and paid search) and offline advertising (TV and store …… Read the full article at: www.sciencedirect.com Recent Posts A New Generation of Career Education […]

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